About Us

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Kia dealership in Racine, WI

The Boucher Automotive Group began back in 1977, but it can trace its roots back to 1956 when Gordon F. Boucher first began his automotive career at a local dealership. Twenty-one years later, he set out on his own to create the best dealership he knew how to. Turns out, he knew how to make some pretty great dealerships. Frank Boucher Kia of Racine is just one of 18 franchises that operate in Southeastern Wisconsin, and we have been rated in the top 10% for customer satisfaction among dealerships in the United States. Through all that, the Boucher Automotive Group has not forgotten where it came from, and we never pass up an opportunity to work with local charity groups and organizations to improve this community.


Frank Boucher Kia of Racine 42.7189614, -87.9061691.